Start the way you mean to finish.

These are truly wise words both in life and in business.  Giving thought to where you would like your actions to take you is the first step in achieving a successful outcome.  If, for instance, you want your business to attract a certain type of clientele, then you need to decide right from the start who that clientele will be and aim your business in their direction.  It is no good setting up a business that offers discount goods and services if you are trying to attract a wealthy clientele.  The same goes for location of your business. And what about your decor, ambience and all of the other things that create your specific "brand".  How should you choose your staff?  Should they look professional, well groomed, speak well and be knowledgable about the industry you are in?  Do you think these things are important to your target market?  I do.  So, my thought for today is always keep in mind where you want to "finish" and make sure you start on the right track to get there.  It is simply too late (and expensive) to change direction once your business is firmly established.
If you would like to know more about coaching for your business, visit me at my website, www.pamstellema.com.au
Live life abundantly
Pam