Resurrecting "Dead" Clients

I am having a great day today!

Yesterday afternoon I received a phone call asking me if I would like to take up the offer of a FREE massage from a local business that I had visited several times many months back.  Well, I can tell you right now that after traipsing around Canada for 5 weeks I could think of nothing more appealing.  As it turned out, I did have to put up my health care card so that they could receive a rebate, but to me, it still felt free.

Apparently while I had been absent this business had sent me a letter inviting me to "Come in and enjoy a very special offer".  Inadvertantly I had thrown this very important letter into the round filing cabinet under my desk along with a million and a half other pieces of marketing material I had received while I was off communing with the Alaskan bears.

Well this business was not prepared to let my business just slide on by without a bit more action which is why I received their phone call asking me if I would like to take up their special offer.  I was impressed!  Not only did they make me an offer that I simply couldn't refuse but when they didn't hear back from me, they followed it up with a phone call.  Now as a business coach, I was already admiring their business savvy.  They obviously know the benefit of retaining a client.

The funny thing was that they hadn't done anything to lose my business but I had become so caught up in other things going on in my life, I just didn't get back to them.


Anyway, the happy ending was that they had reactivated me as a client and I have rebooked for another full price massage next week.  This is a fantastic example of not giving up on a lost client so easily and stands as a shining example to other businesses out there who are struggling to retain or reactivate clients.

Wishing you prosperity and peace of mind
Pam