10 Tips to Make You More Money by Keeping the Clients You Already Have

Did you know that in most salons, client retention after the first visit sits at around a paltry 25%.  That means 3 out of 4 new clients never return to that salon. (that's pretty shocking!)

Do you find it appealing to know that you can make more money without spending another red cent on expensive (and often  ineffective) advertising?  Well if I were in your shoes, I sure would. 

Unfortunately lots of expensive adverts simply don't give you a good return on your investment.  Do you even know what it cost you to run your last advert and how much additional business it brought into your salon?  If you are like most salon owners you probably didn't bother to measure your return on investment and can't answer that question.

The good news is that while times are tough, there are ways to make more money from your existing database and they are just waiting to be tapped into by you.  The guaranteed way to make more money is to find ways to do more business with the people who have already done business with you in the past.  These are the people who will do business with you again.

So, if you are wanting to tap into this goldmine of profits, then you need to look at a few important things that need to be done in your salon.

Think about these things in your business and how you can either introduce or improve on them to help you become more profitable.
1.  Give your clients a reason to keep coming back to you.  Introduce a simple loyalty program that rewards the client for returning regularly
2.  Teach your team to LISTEN to what the clients are asking for and then deliver it in a way that will WOW them
3.  Introduce a consistent approach to all things that affect your clients especially in the treatments that they receive
4.  Ensure EVERY client is offered a rebooking for their next appointment before they leave your salon
5.  Stay in touch with your clients regularly with a worthwhile newsletter and have special offers that will make it worth their while to keep reading.
6.  Say thank you when your clients refer a friend by giving them a small gift and an acknowledgement  letter or email
7.  Make your salon client friendly and get rid of useless and offensive rules that make the client feel uncomfortable  (you know the ones I mean....Turn off your mobile phone or you will be shot and fed to the crocodiles!)
8.  Be unique.  Stand out from the rest of the salons in your area by offering something that they simply can't get somewhere else.
9.  Acknowledge your client's birthday with  small gift certificate.  We all love to have our birthdays remembered
10.  Be the best at everything you do.  If you are not the best at something either stop doing it or become the best.

Now while this is by no means an exhaustive list of how you can get more money from your existing data base, you can start implementing these ten simple tips straight away and they won't cost you a cent in expensive marketing campaigns.
 
Wishing you prosperity and success
Pam