9 Big Reasons Why You Should Avoid Staff Training in Your Salon

Training your staff could have a serious impact on your bank balance

When I speak to my clients about the need for ongoing staff training, I often hear "I hate spending the money to hold staff training, because eventually they will leave and I have wasted my money"

While this may sound like valid reasoning to some, I wonder if much thought has been given to the repercussions of continuing to think along these lines.


So, here are my (tongue in cheek) 9 TOP reasons why you should never train your staff:

9. Well trained staff generate substantially more income through effective, relationship building retail sales.  I can certainly understand why you wouldn't want that! All those extra retail sales mean you will never be off the phone, ordering more stock...now that's a pain!

8. Well trained staff generate substantially more income through up-selling of services and elimination of gaps in the appointment book.  That's a real problem.  When will there be time for coffee and chatting in the lunch room?       

7. Well trained staff deliver substantially better customer service.  That's just scary.  Now all those customers you have spent so much money on attracting will actually want to come back and spend more money!

6. Well trained staff stay longer in their jobs. This is a real problem for those of you who love spending time and money on recruitment and new employee training and indoctrination.  Not to mention having to keep all those customers who leave when their personal technician leaves your salon.

5. Well trained staff are happier and more motivated in their jobs.  This can be downright depressing if you enjoy working in a tense and moody environment every day! Happy people can be so depressing to be around.

4. Well trained staff retain more clients.  So what are you supposed to do with all those cash generating, extra clients coming in? Sounds like a problem to me.

3. Well trained staff get more personal referrals.  That's a problem too - even more clients wanting to spend their money in your business.  Where will it all end?

2. Well trained staff get better rebooking percentages.  If those clients keep coming back regularly, you are going to be forced to hire more staff and you know what that means!

And last but not least

1. Well trained staff work more efficiently.  You know what this means.  More work, more money and then. in the blink of an eye, you have a tax problem to deal with!

I hope you enjoyed my tongue in cheek list of why you should never train your staff and would like to finish this post by sharing one of my favourite quotes with you.

"There is only one thing worse than training staff and having them leave and this is it..... NOT TRAINING THEM AND HAVING THEM STAY!"

Wishing you prosperity and success
Pam
Photo by Idea Go

Shotgun Marketing - Blasting Holes in Your Bank Balance

What I am about to say will upset some salon owners....get ready for it......contrary to common belief, not all advertising is good advertising! 

When times are tough, and let's face it, they are pretty tough right now,
it is vital to make your advertising dollars work harder for you than ever before.

Gimme all your money!

Shotgun marketing, as the name implies, relies on shooting out many many pellets of advertising material as you can afford to to try and reach as many people as possible.  This approach might be useful for a start-up business that needs to make its local market aware of its existence but after that, it is just too scattered to make the kind of impact that is needed to build an existing business.

Here's somthing you really need to know and embrace....not everyone wants to be your client.  Savvy salon owners appreciate this and spend their precious advertising dollars only in ways that will reach the kind of people who are likely to come in and spend.  In most cases, that is to their own database or to people who are very much like the ones who are already purchasing from you.
 

Do you know who these people are and more importantly, are you making them the target of your marketing efforts?

Next time you are approached by people asking you to advertise in their magazine, newsletter, internet listing etc and so on, ask yourself some important questions first before you sign on the dotted line.

• Am I getting this message to my target market (my clients or those people just like them) or am I spending a lot of money advertising to people who just aren't interested in what I am selling?
• Is the money I am about to spend going to be a good investment and achieve the desired outcome?  Am I going to see a substantial return on my investment and how can I measure the results?
• How could I refine my marketing, spend less money and reach the people who are most likely to buy my product?

Perhaps it's time to re-focus your approach to marketing in 2011 to ensure that every dollar you spend from this point forward creates maximum impact with your target market.

Wishing you prosperity and success
Pam

Photo by Boaz Yiftach